Mozak is a new blockchain company, created by Polygon co-founder Jaynti Kanani. In a sector where credibility and innovation are paramount, Mozak needed a brand identity that not only communicated technological sophistication but also instilled confidence in potential users and stakeholders.
The challenge for Mozak was to establish trust in a new blockchain venture through exceptional design.
To address this, our strategy centered on developing a branding narrative that combined aesthetic appeal with a clear message of reliability and innovation. We crafted Mozak's brand values around Innovation, Community, Reliability, and Adaptability, ensuring these principles were visually and conceptually interwoven throughout the brand identity.
The visual design was meticulously planned to reflect Mozak's cutting-edge approach. The brandmark was designed with an ultra-organic aesthetic, symbolizing the fluidity and forward-thinking nature of Mozak. The color palette, featuring black, white, and a distinctive sherbet green, was chosen to represent the brand's dynamism and adaptability.
Typography was another crucial element. We selected TWK Lausanne for long-form content to convey Mozak's brand voice authoritatively and IBM Plex Mono for technical text, ensuring legibility and consistency across various platforms.